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Social Media:
Digital Legacy
The huge increase in interest towards disability
sport after London 2012 prompted
ParalympicsGB to appoint a digital agency
to help it harness the opportunity. On
Twitter, #paralympics became the most
popular sporting hashtag of the year in
the UK – even beating #olympics
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Grassroots:
Climbing
Climbing is one of the few sports to record
significant growth in participation
numbers since the launch of the Active
England study in 2006. We speak to the
British Mountaineering Council about its
plans to grow even further
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Edgy Sports:
Bike Polo
With its roots in the 19th century, hardcourt
bike polo is a fast, exciting game
which is attracting people from all backgrounds.
Leisure centres are already
taking notice – some have added the rapidly
growing sport to their activities
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